With an increasing surge in social media and online platforms, companies need a strategic public relations partner. We deliver a unique mix of earned media, content, research, digital, and special situations counsel to help clients communicate and influence through normal business cycles and in times of crisis.
Straife’s media and public relations experts have decades of agency communications experience in media relations, government affairs, and crisis management. Our team provides strategic PR and crisis communications counsel to solve problems and protect individuals and companies’ reputations.
Corporate reputation is one of the most valuable resources of any company, large or small, and has become the forefront of corporate planning. Utilizing an integrated approach across paid, earned, shared, and owned communication channels, we help reach key audiences and disseminate critical information. Whether it is high-stakes litigation or a developing crisis, Straife provides tailored rapid response execution support to maximize communications opportunities. Our comprehensive crisis communication services help manage the business and reputational impacts from disruptive events to protect companies’ brand, valuation, and reputation.
A company must establish a consistent message framework for addressing key issues that work across all of its industry markets and geographies. Our strategists combine creativity with technology to deliver unique digital and content experiences. Alongside a unique and holistic blend of analytical and creative experience, we use sophisticated market research and insight-driven strategy to develop messages for multiple stakeholder groups. Our expert content creators craft, curate, and syndicate content to deliver impactful, integrated, strategic communications programs for our clients and elevate conversations with key audiences.
The definition of media is ever-changing, including traditional media such as print, radio, and television, controlled media outreach achieved through advertising, and social media managed by a wide array of stakeholders. Straife has a dedicated team of media relations experts with the experience and relationships to provide strategic media counsel — whether traditional, controlled, or social — whenever clients need it. We help manage interactions with the media, proactively and reactively, to drive positive opinions, beliefs, and behaviors. Additionally, we provide continuous media intelligence on future editorial content and potential interview and partnership opportunities.
Executives are increasingly expected to have a more expansive set of communication skills. Communication and interview prowess can affect a company’s overall reputation and enterprise value. Straife communications specialists leverage their deep sector expertise and understanding of media, capital markets, government, and other stakeholders to help organizations express their insights, ideas, and perspectives. We turn business leaders into thought leaders. Additionally, we offer recommendations on the best way to engage with the media to inform, empower, and de-risk interviews through efficient communications coaching solutions.
Legislative and regulatory pressure is becoming more prevalent around the globe. As such, managing political risk is a growing imperative for effective corporate governance and business planning. We integrate traditional, digital, and social media campaigns to promote a unified narrative. Straife’s Public Affairs experts specialize in innovative methods to support legislative and regulatory objectives, shape public policy, and amplify client messages to enhance our clients’ reputation to policymakers, international organizations, opinion leaders, and other stakeholders.
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